15 Best Free AI Tools for Social Media to Streamline Your Marketing in 2023

This comprehensive guide explores the top AI tools to enhance your social media strategy. Adopting these AI capabilities enables brands to accelerate productivity, creativity, and performance.

We’ll cover:

• The benefits of AI for social media marketing
• 15 best free AI tools to try
• Strategic tips for implementation
• Common FAQs
• The future outlook and trends

Let’s dive in to unlocking the power of AI for your brand!

Why AI is a Game Changer for Social Media Marketing

Sophisticated AI tools apply machine learning, natural language processing, and data science to complete tasks previously requiring human effort. They provide the following benefits:

Increased Efficiency

• Automate repetitive jobs like posting, engagement, reporting
• Create fresh content fast without writer’s block
• Revise and refine written content quickly
• Batch optimize images and video
• Respond to customers 24/7 with chatbots

Improved Performance

• Generate optimized content that resonates
• Boost engagement with personalized messaging
• Uncover actionable insights from data patterns
• Continuously optimize strategy based on results

Cost Savings

• Do more with smaller teams and resources
• Scale content output as needed
• Reduce reliance on outsourcing content creation

Competitive Edge

• Higher quality content at greater volume
• Nimble responses to audience interests
• Next-level listening data on brand mentions

For time-strapped social media managers, AI systems enable more efficient workflows, informed strategy, and higher content quality. Adoption is becoming essential just to keep pace.

When applied ethically and transparently, AI allows teams to refocus energy on creative brand building vs administrative work. Let’s look at 15 top free tools available now.

Overview of 15 Best Free AI Tools for Social Media Managers

Here are 15 of the top-rated free AI tools on the market today that can elevate your social media game:

Content Creation Tools

Creating captivating social posts day after day takes serious time. AI content assistants help generate posts, improve drafts, and even create blogs and ads.

Jarvis

Jarvis allows you to quickly generate draft social media posts, tweets, emails, and more in a conversational format. Input some prompts and Jarvis will formulate on-brand text content to use as a starting point or polish into final copy.

Key features

• Produce draft social media posts, tweets, captions
• Help writing blogs, scripts, marketing copy
• Customize tone of voice, length, keywords
• Browser extension for easy access
• Free limited version available

Writesonic

Writesonic is an advanced AI writing assistant designed specifically for long-form content like blogs, website pages, ads, and more. Input keywords, specify tone parameters, and content goals to get AI-generated drafts to use as templates.

Key features

• AI-written blogs, product descriptions, articles
• Customize tone, length, keywords, SEO goals
• Built-in plagiarism checker
• Graphical editor to modify drafts
• Free and paid plans

Copy.ai

Copy.ai lets you create original marketing copy and blog content by inputting a few prompts. Select your industry, content type, tone, and keywords to produce ready-made copy for ads, websites, social media, and more.

Key features

• Generate marketing copy for ads, websites, social
• Customize industry, type of copy, tone
• Produce tailored SEO copy with relevant keywords
• Plagiarism checking
• Free and paid tiers

Wordtune

Rather than writing from scratch, Wordtune helps refine and clarify existing text. The AI provides concise wording suggestions in real-time as you type to boost clarity, comprehension, and impact.

Key features

• Refine and enhance text as you write
• Transform lengthy or unclear sentences
• Fix grammar, spelling, inconsistencies
• Readability analysis
• Supports blog posts, articles, web copy
• Free basic version

ChatGPT

This AI chatbot can formulate tweets, Facebook posts, and other social copy when prompted. While quality varies, it can help generate rough drafts to refine. Use critical judgement before publishing.

Key features

• AI chatbot creates text content
• Conversational interface
• Customize prompts for tone, length, goals
• Free trial version

AI Tools for Visual & Audio Content

Standing out on social requires top-notch visuals and audio. But consistently producing quality creative work is difficult. AI creative tools make it easy to generate and enhance visual and audio content.

Canva

Canva provides templates and easy drag-and-drop tools to create social graphics, ads, logos, presentations, and more in minutes. Enhance images with background removal, photo effects, and simple animated videos.

Key features

• Design social graphics, ads, logos, infographics
• Photo editing tools like cutouts, filters, animation
• Huge library of templates, fonts, illustrations
• Some AI-powered creation and revision suggestions
• Free limited version

Magic Studio

Magic Studio uses AI to improve any image. It can automatically remove backgrounds, enhance resolution, colorize black and white images, and more with one click.

Key features

• Instantly remove photo backgrounds
• Upscale image resolution using AI
• Colorize black and white images
• Apply special effects like animation
• Add accessories to portrait images
• Free trial version

DALL-E 2

DALL-E 2 allows you to generate completely original images just by describing what you want to see. The AI creates limitless high-quality visuals from text prompts, perfect for social content.

Key features

• Generate fully customized AI images from text
• Creative visuals for social posts, ads, banners
• Adjust size, style, colors, subjects, camera angle
• Created from scratch for you in seconds
• Free trial version

Riffusion

Riffusion leverages AI to generate royalty-free music, sound effects, podcast intros, and other audio completely customized to your needs in seconds.

Key features

• Create unlimited original music and audio
• Generate podcast intros, hold music, sound effects
• Input lyrics, instruments, mood for tailored compositions
• Completely personalized results from text prompts
• Free limited version

Murf

Murf.ai uses advanced speech synthesis to generate human-like voiceovers from text in over 50 languages. Ideal for social videos, ads, and podcasts.

Key features

• Generate custom voiceovers from text
• 55 human-like voices with adjustable pitch, speed
• Add background music and effects
• Optimizes speech quality of scripts
• Free trial version

Invideo

Invideo automatically converts text from blogs, articles, and scripts into promotional social videos with kinetic text and related imagery.

Key features

• Convert text into animated explanatory videos
• Automatically incorporate relevant images
• Add movable kinetic text and transitions
• Customize voices, music, brand logos
• Free trial version

Social Media Analytics & Monitoring Tools

Gaining actionable audience insights is key for social media. Analytics tools provide the detailed listening data to optimize content and engagement.

Sprout Social

Sprout Social provides a robust platform to manage, publish, and analyze social channels. Identify trends, optimize engagement, benchmark against competitors, and more.

Key features

• Publish and schedule posts across social
• Social media analytics and custom reporting
• Audience demographics and segmentation
• CRM and helpdesk integration
• Paid plans only

Sendible

Sendible offers AI-powered social media reports to track engagement, followers, and performance metrics. Compare against competitors and gauge strategy effectiveness.

Key features

• Customizable social media analytics reporting
• Track ROI and conversion value of efforts
• Compare performance vs. competitors
• Integrates with all major platforms
• Paid plans only

Brandwatch

Brandwatch uses AI and machine learning to analyze millions of online conversations and mentions. Gain contextual insights beyond metrics on brand health.

Key features

• Monitor brand mentions and trends
• In-depth audience demographic analysis
• Track campaign and hashtag performance
• Identify key influencers and ambassadors
• Custom reporting and dashboards
• Paid plans only

WordStream

WordStream provides a suite of tools to manage and optimize paid social ad campaigns. Automate bidding, target ideal buyers, and continuously improve performance.

Key features

• Social ad campaign management
• Robust PPC bid management capabilities
• Budget pacing and ROI tracking
• Remarketing and audience targeting
• Ad performance insights and keyword research
• Paid plans only

Chatbots & Live Chat Tools

Chatbots allow brands to engage audiences in real-time at scale. These AI chatbot builders make it easy to create 24/7 conversational experiences.

ManyChat

ManyChat lets you easily create Facebook Messenger chatbots without coding. Grow reach and engagement with automated conversational workflows.

Key features

• Build Facebook chatbots visually with no coding
• Automate conversations to engage users
• Generate leads with questionnaires
• Integrate ecommerce stores for purchases
• Analyze conversations to optimize
• Free and paid plans

Chatfuel

Chatfuel provides tools to create highly customized AI chatbots for Facebook Messenger, Telegram, Instagram and more without coding.

Key features

• Build chatbots for Messenger, Telegram, Instagram
• Visual drag-and-drop bot builder
• Personalized conversations for each audience
• Analyze conversations to improve performance
• Free and paid plans

Heyday

Heyday allows you to create intelligent chatbots to engage website visitors. The AI assistant can answer questions, recommend products, book meetings and more.

Key features

• Chatbot for websites to engage visitors
• Respond to FAQs, product recommendations
• Integrate with ecommerce platforms
• Gain insights to optimize
• Continuously train AI for accuracy
• Paid plans only

Efficiency Tools

These tools employ AI to streamline specific social media workflows for greater productivity.

Stockimg

Stockimg.ai creates customized, usable stock photos from any text prompt or description for blog posts, ads, and social content.

Key features

• Generate endless custom stock photos from text
• Conceptual images of people, objects, backgrounds
• Advanced image filters and editing tools
• Free basic version available

Peech

Peech provides automated AI editing tools to trim, stabilize, and adjust video footage. Easily create short video clips optimized for social.

Key features

• Auto-editing tools like trimming, stabilizing
• Fix exposure, contrast, color issues
• Automatically crop for square social formats
• Add text overlays and logos
• Limited free version

Synthesia

Synthesia uses AI video generation technology to convert text or audio scripts into realistic corporate videos at scale.

Key features

• Generate custom videos from scripts and text
• Choose from dozens of human-like synthetic voices
• Animated talking avatars and company logos
• Customize facial expressions, backgrounds
• 7-day free trial

Acrolinx

Acrolinx helps review and refine written social drafts to ensure brand consistency. Catch tone and voice issues before publishing.

Key features

• Checks for brand voice and style violations
• Flags inconsistent tone problems
• Provides alternative phrasing suggestions
• Ensures messaging aligns with guidelines
• 21-day free trial

As you can see, the variety of AI capabilities available to enhance social media activities keeps expanding. Let’s look at some tips for getting started.

How to Strategically Implement AI Tools for Social Media

While integrating AI tools holds great potential, thoughtful implementation is crucial for success. Here are some best practices modern marketers recommend:

Take a Hybrid Approach

The most effective social media strategy combines AI with human creativity and oversight. Don’t go fully automated. AI should complement your existing team.

Experiment with Different Tools

Needs vary by brand and audience. Test different solutions to see what works best for your goals before committing. Look for free trials.

Critically Evaluate Insights

Review data and suggestions from AI tools judiciously. Determine what’s most relevant and actionable vs blindly following all recommendations.

Use AI Ethically and Transparently

Be upfront when using AI-generated content. Avoid plagiarism or infringement. Prioritize ethics and security.

Select Tools Carefully

With so many options now available, verify capabilities align with needs and claims before purchasing. Quality varies.

Customize Tools for Your Brand

Provide as much data as possible like guidelines, keywords, and examples for better results tuned to your voice.

Set Realistic Expectations

AI still has creative limitations. Expect it to augment, not replace, human judgement and originality completely.

Focus Creativity on Strategy

Humans still shine at establishing narratives, voice, style, and engaging communities emotionally. Direct AI to handle execution.

When applied deliberately, AI tools start propelling your social media marketing engine to new heights. Next let’s explore common questions marketers have.

FAQs About Using AI Tools for Social Media Management

Many marketers have questions about thoughtfully implementing artificial intelligence software. Here are answers to some frequently asked questions:

What social media tasks can AI tools automate?

AI excels at high-volume repetitive tasks like posting, engagement, analytics, chatbots, listening, and optimizing campaigns. It can handle administrative work to empower human strategists.

What potential risks exist around AI-generated content?

Risks include plagiarism, lack of originality, inappropriate content, and trademark infringement from AI-created brand names or images. Thoroughly review all output before publishing.

Should AI completely replace human effort for social media marketing?

Rather than replacing staff fully, use AI to complement human skills. Handling subjective decisions, nuanced messaging, and emotional engagement requires human subtleties. Find the right balance.

Will AI ever completely replace the need for social media managers?

It’s unlikely AI will fully replace social media strategists anytime soon. But AI may handle a growing portion of tactical activities to empower teams. Oversight and vision from humans remains critical.

How are data privacy and ethics handled with AI tools?

Thoroughly vet any software for security provisions, transparency, responsible development guidelines and ethical data practices. Reputable vendors commit to robust privacy protections.

Can AI improve social media marketing for companies of all sizes and industries?

Generally AI performs better with more data. But free tiers allow smaller brands to experiment before committing resources. Solutions customizable for different verticals are expanding too.

How can we ensure AI doesn’t undermine human connections with audiences?

Prioritize strategy and emotional appeal from real people first. Then use AI support tools transparently to enrich interactions, not orchestrate fully automated experiences devoid of humanity.

Integrating AI thoughtfully while ensuring human oversight prevents misuse while allowing teams to accomplish more.

The Future of AI Holds Exciting Possibilities

AI adoption for social media marketing remains in early stages, but rapid advances are expected in coming years as algorithms evolve. What might the future hold?

More Integrated End-to-End Platforms

Rather than disjointed tools, expect consolidation into interconnected suites for seamless workflow. Content created in one system can populate personalized ads in another.

Continued Improvements in AI-Generated Content

Algorithms will grow more adept at crafting authentic messaging tailored to different audiences and contexts. But human oversight will remain key.

Expanded Ethical Development

Acknowledging areas of risk, leading companies will prioritize transparency, privacy, and responsibility through rigorous protocols and review processes.

Focus on Augmenting Humans

AI will keep excelling at automating repetitive tasks. This leaves the subjective skills only humans possess to direct high-level strategy.

Monitoring for Potential Abuse

Advocacy groups will watchdog for potential misinformation, political influence, brand impersonation and other AI-powered threats.

Overall, the synthesis of human talent and increasingly helpful machine capabilities makes for an exciting future in social media marketing. But emphasizing ethics, security and human values will be vital.

Key Takeaways and Conclusion

Here are the key themes around leveraging artificial intelligence to transform your social media marketing:

• AI adoption is necessary to stay competitive – The efficiency gains are too large to ignore.
• Thoughtfully **combine automation with human
• Thoughtfully combine automation with human creativity and strategy for the best results.
• Experiment with different tools that align with your brand’s needs and audience. Many offer free tiers to test.
• Always critically evaluate AI suggestions – don’t blindly accept all recommendations.
• Use AI transparently and ethically – be upfront about automation, avoid plagiarism.
• Select tools carefully based on robust capabilities, not hype, and verify security provisions.
• Customize tools with your brand guidelines and datasets to improve performance.
• Maintain realistic expectations – AI has creative limitations still.
• Focus human skills on strategy – machines execute, humans innovate.
• Find the right balance between automation and human effort – don’t go 100% bot.
• Vet data practices and ethics of any software tools thoroughly. Prioritize responsible AI.
• Monitor for potential misuse – advocacy groups provide accountability.

In conclusion, implementing AI tools strategically lifts social media productivity, insights and experiences to new levels. Tactical tasks get automated, content flows dynamically, and data uncovers growth opportunities.

This enables teams to reallocate efforts toward high-value human skills like strategy, creativity, relationship building, and brand development. AI adoption is now essential, but oversight is imperative.

The future offers even more AI breakthroughs as the technology matures responsibly. Soon algorithmic support tools will be integral across all marketing.

Hopefully this guide provides a comprehensive introduction to exploring AI tools on your social media marketing journey. With the right human-machine balance, your brand can thrive now and into the future.