Want to get ahead of your competition and dominate the search engine results pages? SpyFu is the powerful tool you need.
SpyFu gives you invaluable insights into your competitors’ SEO strategies so you can analyze their keywords, backlinks, PPC ads and more. With SpyFu, you can easily spy on your competitors and use the data to increase your own website traffic and leads.
How SpyFu Helps You Crush Your Competition with SEO
Competitor Keyword Research
Uncover the top keywords your competitors are targeting and identify new SEO opportunities. SpyFu shows you your competitors’ ranked keywords, search volumes, and more so you can prioritize high-potential terms.
Some of the keyword data you can access with SpyFu includes:
- Organic keywords rankings
- Paid keywords rankings
- Keyword difficulty scores
- Monthly search volumes
- Cost-per-click data
- Click-through rates
- Top pages ranking for keywords
- Keyword gaps compared to competitors
With this data, you can quickly spot lucrative keywords your competitors are ranking for that you can target and win over. Look for keywords with high search volume and low competition for the best opportunities.
SpyFu makes it easy to export keyword data in a few clicks so you can create targeted content optimized for the terms your competitors are winning with.
Backlink Analysis
See where your competitors are getting quality backlinks from. SpyFu reveals the anchor text and domains linking to your competitors so you can pursue similar high-authority backlink sources.
SpyFu’s backlink analysis shows you:
- Total links to each competitor
- New links gained over time
- Top anchor text examples
- Top linking domains
- Link opportunity scores
You can use this data to identify authoritative websites, influencers, and other domains you should reach out to for backlinks. Focus on earning links from the same high-quality sources as your competitors.
The inbound link metrics provided by SpyFu equip you with the knowledge you need to develop an effective link building strategy and get more powerful .edu and .gov backlinks.
PPC Ad Intelligence
Find out what your competitors are bidding on and how much they’re spending. SpyFu provides data on your competitors’ PPC budgets, top ad keywords, ad copy and more.
Some of the PPC data available in SpyFu includes:
- Estimated monthly PPC budget
- Top ad keywords and spend
- Ad copy examples
- Text ad dimensions
- Call only ad keywords
- PPC competitor overlap
You can use this intel to make your own PPC campaigns more effective. Identify areas where competitors are outspending you and make adjustments to your ad bids and budgets accordingly.
SpyFu also makes it easy to export PPC data so you can analyze competitor ads and use them as inspiration when creating your own ad copy and landing pages.
Rank Tracking
Monitor your keyword rankings over time and see how you stack up against the competition. SpyFu makes it easy to track your search engine positions and benchmark your performance.
SpyFu’s rank tracking feature lets you:
- Track desktop and mobile keyword ranks
- View rank change over time
- Set up rank alerts
- Analyze ranks vs. competitors
- Download rank histories
Consistent rank tracking is hugely beneficial for measuring the impact of your SEO efforts. You can use SpyFu’s rank data to identify areas to focus on, such as keywords dropping in rank or opportunities to improve your mobile SEO.
Having access to historical rank data also makes reporting and presenting SEO progress reports to stakeholders much easier.
Competitive Site Audits
Get the lay of the land on your competitor’s entire site. SpyFu crawls their pages, analyzes their content, and provides site audit metrics to showcase opportunities.
Some of the site audit data provided by SpyFu includes:
- Page optimization checks
- HTML, load time and site security alerts
- Duplicate content detection
- Broken link alerts
- Meta tag analysis
- SEO opportunity scores
SpyFu’s competitive site audits provide immense value by giving you insights into issues, flaws and areas for improvement on competitor websites. You can take these learnings and apply them to optimize your own site for better search performance.
Having the full picture of how a competing site stacks up in terms of on-page optimization factors is hugely beneficial for ongoing SEO success.
Why SEO Pros Choose SpyFu
There are many SEO tools out there, but here’s why savvy SEO professionals consistently choose SpyFu:
Comprehensive Data for Competitor Analysis
SpyFu stands out from other tools by providing incredibly in-depth data on competitor keywords, backlinks, PPC ads, organic ranks and more. The depth of competitive intelligence you can unlock with SpyFu is unmatched.
User-Friendly and Intuitive Interface
Navigating through the wealth of data SpyFu provides is easy with their intuitive interface. Key metrics and insights are displayed beautifully in the interactive dashboard.
Powerful Keyword Research Capabilities
SpyFu’s keyword research tools provide you with suggested keyword opportunities, search volume data, keyword difficulty, and insights into how competitors are ranking for terms so you can optimize your own efforts.
Accurate and Consistent Rank Tracking
SpyFu uses a combination of data sources to deliver the most accurate and consistent keyword tracking out there. You can rely on their rank data to make important SEO decisions.
Backlink Analysis to Find New Link Building Options
Leverage SpyFu to uncover new quality domains and pages you can reach out to for backlinks based on your competitors’ profiles. Their link analysis is incredibly thorough.
Helps Drive Data-Driven SEO Strategy Decisions
SpyFu provides the data and insights you need to make smart SEO decisions built on hard metrics, not guesses. Optimize your efforts and strategy based on the data.
Start Dominating Your Competitors with SpyFu
SpyFu provides the data and insights you need to analyze your competitors, identify lucrative SEO opportunities and develop strategies to surpass them.
Some examples of how to use SpyFu for SEO domination:
Rank Tracking
Consistently monitor keyword positions over time and compare to competitors. Make changes to pages that are underperforming.
Keyword Research
Discover new keyword opportunities with high search volume and low competition that your competitors are ranking for.
Backlink Analysis
Uncover competitor backlink sources that you can replicate for your own site to gain more authority.
PPC Research
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See the keywords competitors are bidding on and copy their highest performing ads for inspiration.
Site Audits
Run audits on competitor sites to find issues and optimize your own site to outperform theirs.
And more!
If you’re serious about increasing your search traffic and outranking your competitors, SpyFu is an essential tool for SEO success.
The affordable plans and easy-to-use interface make it perfect for SEO pros and businesses of all sizes. Sign up for SpyFu today to start dominating the first page of Google and sending more traffic to your site.
Real-World Examples of Using SpyFu for SEO Domination
To demonstrate the powerful SEO domination you can achieve with SpyFu, here are some real-world examples and case studies:
Case Study: HomeGoods SEO Competitor Analysis
HomeGoods wanted to improve their SEO strategy and better compete with other home furniture and décor websites like BedBath&Beyond and Crate&Barrel.
Using SpyFu, they analyzed those competitor sites to see which keywords they were ranking for, identify opportunities HomeGoods could target, and create optimized content around those terms.
Some of the specific actions HomeGoods took using SpyFu data:
- Saw that “linen sheets” was a high volume keyword competitors were ranking well for. Created new product pages optimized for that term.
- Discovered competitors were getting lots of links from interior design sites by creating stylist content and resources. Developed their own visual décor guides to earn similar links.
- Identified that competitors were running PPC ads on keywords like “kitchen organization ideas”. Made new landing pages around those topics to capture traffic.
- Used competitor site audit data to improve site speed, fix broken links, enhance metadata, and address other technical SEO issues.
Within 6 months HomeGoods saw a 25% increase in organic traffic and sales from SEO by leveraging SpyFu to outrank their competitors.
Case Study: Contoso Research SEO Keyword Targeting
Contoso Research needed to expand their content and pages targeting new researcher keywords.
They used SpyFu to analyze their top 10 competitors and identify relevant long-tail keywords with high search volume those sites were already ranking well for.
Contoso then created new pages on their site optimized specifically around those long-tail keywords, helping them attract searchers interested in competitor topics and products.
Case Study: Air Conditioning Company Ad Copy Optimization
ABC Air Conditioning wanted to improve the conversion rates for their PPC ads. Using SpyFu, they uncovered ads their competitors were running so they could create higher performing ads.
Some specific ways they used competitor ad data:
- Saw competitors using emotional messaging like “Stay Cool This Summer” that resonated more than their own rational messaging. Updated their ad copy with more emotional angles.
- Noticed competitors using text ads with strong call-to-actions like “Schedule Now For 20% Off”. Made their ads more direct and action-oriented.
- Identified hurtful ad keywords with high costs and low conversion rates to pause. Reallocated budget to keywords competitors were seeing more success with.
By optimizing their ads based on competitor intelligence from SpyFu, ABC Air Conditioning reduced CPCs by 12% and increased conversions by 8%, resulting in 46% higher revenue in 3 months.
Frequently Asked Questions About SpyFu
Here are answers to some of the most common questions people have about SpyFu when considering it for competitive SEO research:
Q: Does SpyFu show keywords my competitors are bidding on?
Yes, SpyFu’s PPC research shows you the specific keywords your competitors are targeting in their pay-per-click ads.
Q: Can SpyFu show me what my competitors are ranking for?
Yes, SpyFu shows you your competitors’ top ranking organic keywords across mobile and desktop searches.
Q: How does SpyFu access rank data?
SpyFu uses a combination of its own crawling and rank checking technology along with licensed data sources to provide the most accurate and up-to-date keyword rankings. This allows them to deliver rank data other tools can’t match.
Q: Is there a free version of SpyFu?
No – SpyFu was designed for marketing professionals, so it’s only available as a paid subscription. However, they do offer a free trial so you can test it out firsthand.
Q: What is SpyFu’s pricing?
SpyFu starts at $33/month for individual use. It offers discounts for annual plans and teams.
Q: How can I get started with SpyFu?
The best way to get started is to signup for SpyFu, explore its features, and run searches on your competitors’ domains. spyfu.com provides plenty of resources to help new users make the most of the platform.
Q: Does SpyFu integrate with other tools?
Yes – SpyFu offers integrations and API access so you can connect it with your other marketing tools for expanded capabilities.
Leverage SpyFu for SEO Domination Today
Ready to start leveraging SpyFu’s unparalleled competitive insights to crush your competition? Sign up now to unlock the data and analytics you need to win on the SERPs:
Visit SpyFu
Choose the right plan for your needs and budget
Input your competitors’ domains and keywords
Analyze the data to optimize your SEO
With SpyFu, you have the power to dominate your market. See why thousands of businesses rely on SpyFu for the competitive intelligence they need to outrank the competition with SEO.